Hear from legal experts as they discuss some of the current issues faced by sole practitioners, while earning three CPD units. 

Topics include: 

Marketing in the modern marketplace – Jahan Kalantar, Partner, Executive Law Group

Marketing and branding are key tools to help firms grow and develop but understandably, people can and do become overwhelmed by the number of options that are currently out there. This session is designed to demystify, explain and clarify some of the concepts in modern law firm marketing including branding, social media and creating a unique selling proposition (USP). This session should arm you with some ideas, skills and strategies to get out into the marketplace and help people know a bit more about you and the services that you offer. 

Ethics 101 for sole practitioners – Paul Monaghan, Senior Ethics Solicitor, Professional Support Unit, Law Society of NSW 

In this session Paul Monaghan will consider ethical issues and scenarios relevant to sole practitioners. 

Business Development skills for solo practitioners – Alistair Marshall, Director, Professional Services Business Development

In this session Alistair Marshall will cover proven, simple and effective marketing and business development ideas to drive profitability. 

Practitioners should inform themselves of Rule 6.1 of the Legal Profession Uniform Continuing Professional Development (Solicitors) Rules 2015 which sets out the requirements for the four (4) mandatory CPD areas for NSW legal practitioners – (a) ethics and professional responsibility; (b) practice management and business skills; (c) professional skills; and (d) substantive law. It is the responsibility of each legal practitioner to self-assess as to whether a particular educational activity extends their knowledge and skills in areas that are relevant to their practice needs or professional development. If so, then the practitioner may claim one (1) "unit” for each hour of attendance, refreshment breaks not included. 

If you self-assess that this particular educational activity extends your knowledge and skills, this program may allow you to claim three (3) of the mandatory areas: (a) ethics and professional responsibility; (b) practice management and business skills; and (c) professional skills.