This session was recorded on 28 July 2026 as part of the Ready for Practice Skills Series: Personal branding– live webinar.

Personal branding has quietly become a core professional skill for lawyers, but most law students, graduates and early-career solicitors are navigating it without a playbook. The result is confusion, hesitation and missed opportunity, often paired with imposter syndrome. 

This 60-minute session reframes personal branding as a long-term career asset, not self-promotion. Mel Storey, founder of Counsel Media and a lawyer with 15 years experience, will walk participants through how to build visibility ethically and strategically from the very start of their legal career.

Participants will leave with:

• A clearer sense of their professional purpose and point of view
• Practical guardrails for showing up online as a law student or early career solicitor
• Confidence to share their thinking, curiosity and values without oversharing
• Foundations that compound across an entire legal career

This session is designed for later-year law students, graduates and early-career solicitors who want to build a professional presence that actually serves them, without falling into the traps of performative LinkedIn culture or unethical or unprofessional behaviour.